ととのう
Paid media · Ecommerce

Your account managed
by the person you
actually spoke to.

I'm Josh. I work directly with ecommerce brands on Google, Bing, and Meta - no account managers, no juniors, no handoffs. Straightforward work focused on profit.

8+
Years in paid media
£20m+
Ad spend managed
3
Channels. Nothing else.
Google Ads
Bing Ads
Meta Ads

Trusted by

Elemis
Oroton
Melvita
The Nue Co
Parla
Faith in Nature
The problem

Most agencies overpromise
and underdeliver.

You're paying for senior expertise and getting junior execution. Campaigns are set up, left to run, and nobody says anything until the numbers are already bad.

01Your account gets handed to whoever's free - not whoever's qualified.
02Campaigns get built once and left to drift. Nobody's watching closely.
03Reports are full of numbers that don't connect to your actual business.
04Agencies spread thin across every channel. Depth suffers.
05Nobody's incentivised to fix underperformance - the contract protects them.
Services

Three channels.
Done properly.

Google, Bing, and Meta for ecommerce brands. Keeping the focus tight is the point - not a limitation.

Google Ads

Search, Shopping
& YouTube

Structured ecommerce campaigns built for performance - feed optimisation, bid strategy, and everything in between.

  • Campaign builds & full restructures
  • Search term & negative keyword management
  • Shopping feed title optimisation
  • gtag & server-side conversion tracking setup
  • CSS (Comparison Shopping Service) setup
  • Proactive ongoing optimisation
  • Monthly reporting + quarterly roadmap
Bing Ads

Microsoft
Advertising

Underpriced and overlooked. Meaningful incremental revenue at a fraction of Google's CPC.

  • Account setup & UET tracking
  • Import & adapt from Google campaigns
  • Search & Shopping management
  • Audience targeting & bid adjustments
  • Ongoing optimisation
  • Integrated into your reporting
Meta Ads

Facebook
& Instagram

Full-funnel Meta built around creative testing. The best account structure can't save bad creative - so I work on both.

  • Account setup & CAPI tracking
  • Creative testing infrastructure
  • Audience strategy & funnel structure
  • Ad copy & brief development
  • Attribution analysis (MER, CAC, CLTV)
  • Monthly reporting + quarterly roadmap
How it works

Straightforward.
No surprises.

Here's what working together looks like from the first call through to ongoing management.

30-day guarantee

If I don't find improvements, you don't pay.

If I can't identify meaningful gains in your account within 30 days - wasted spend, structural issues, missed opportunities - I'll refund my fee. No small print.

01

Free audit call

We talk through your account, goals, and what's not working. Real observations on the call - no deck, no pitch.

02

Deep account review

I go through everything: search terms, structure, creative, attribution. You get a prioritised list of what to fix and why.

03

Onboarding & quick wins

We agree a plan and I move fast on the highest-impact changes first - usually within the first two weeks.

04

Ongoing management

Clear reporting, proactive updates, direct access to me. Weekly or monthly touchpoints depending on your scope.

05

Rolling monthly agreements

No lock-in. Leave anytime. I'd rather earn your business every month than rely on a contract to keep it.

What clients say

Results that speak.

"Josh did a great job managing our 15+ paid search accounts across EU and APAC. He brought clear roadmaps, kept us engaged, and delivered strong results. We'd happily work with him again."

Aden Nuh
Head of Digital Marketing & E-commerce EMEA - Elemis
↑ 15+ accounts across EU & APAC

"Josh came in and totally reshaped how we were running Google Ads. Every product got a chance to perform. It ended up being our best Q4 on record."

Peter Lines
Head of Digital - Oroton
↑ Best Q4 on record

"Josh restructured our Google Ads account from the ground up. Lead quality improved instantly, volume grew fast, and we scaled spend 3x to support our growth."

Eoin Stynes
Senior Marketing Manager - Linked Finance
↑ 3x spend scale, immediate quality lift

"He cleaned up the structure, focused spend where it counted, and got real traction. We drove over $2M in revenue and finally felt like the channels were working the way they should."

Brian Collins
Global Head of Digital Performance - Strong Roots
↑ $2M+ revenue driven
Why Totonou

What you
actually get.

Working with a specialist freelancer isn't a compromise - it's often the better option.

What matters
With Totonou
With an agency
Who runs your account
Me. Always.
Whoever's available
Experience
8+ years, senior only
Often juniors
Channel focus
Google, Bing, Meta only
Spread too thin
Reporting
Plain English
Vanity metrics and decks
Contract
Monthly rolling
6–12 month lock-in
Risk
30-day money-back
Your problem

You work directly with me

No account managers, no handoffs. I manage your account myself, every day.

Ecommerce only

I don't take on lead gen, SaaS, or local services. Ecommerce has its own logic and I've spent 8 years inside it.

Honest, even when it's uncomfortable

If something isn't working, I'll tell you - and tell you why. No chasing, no spin.

No busy work

Sometimes the right call is to leave things alone. I'll always tell you when that's the case.

Senior experience

Hundreds of millions in ad spend across CPG and FMCG brands. Without the agency price tag.

No lock-in

Monthly rolling. If it's not working, you leave. Simple.

Google Ads· Meta Ads· Bing Ads· Ecommerce only· No lock-in contracts· You work directly with me· 30-day money-back guarantee· 整う· Google Ads· Meta Ads· Bing Ads· Ecommerce only· No lock-in contracts· You work directly with me· 30-day money-back guarantee· 整う·
Book a call

Free audit.
No strings attached.

Pick a time that works and I'll take a look at your account before we speak. You'll get real observations on the call - not a sales pitch.

30 minutes, no prep needed on your end
I'll review your account beforehand
No obligation to work together
If I can't find improvements, you don't pay
Before the call

To give you real, specific observations rather than generic advice, I'll need read-only access to your ad accounts ahead of our session. Once you've booked, I'll send over simple instructions for Google Ads, Meta Ads Manager, and Bing - takes about two minutes to set up.

Prefer email? joshxbiddable@gmail.com