Selected brands
Myprotein
ESN
Helping ecommerce brands scale profitably through Google Ads, Meta Ads and Amazon Ads. Over 9 years' experience. Over £20 million in managed ad spend.
Myprotein
ESN
I've spent over nine years managing paid media for ecommerce brands, most of it inside agencies before deciding to work directly with clients myself.
I started Totonou Digital because the agency model has a structural problem: the senior person who wins the pitch is rarely the person running your account day to day. I wanted to remove that gap entirely.
Every account I take on gets the same thing: my direct attention, my strategic decisions, and my hands-on execution. No handoffs, no account managers, no watered-down version of the pitch.
Keeping the focus tight is the point, not a limitation. Depth beats spread every time.
Search, Shopping and YouTube, structured for ecommerce. Feed strategy, bid management, and account architecture built to scale.
Full-funnel Facebook and Instagram activity, built for new customer acquisition and a disciplined creative testing cadence.
Sponsored Products, Brands and Display, integrated with your Amazon strategy. Did someone say tACoS?
Agencies scale by adding people between you and the work. I scale by staying small enough that every account gets my direct attention.
No account managers relaying updates from someone else's strategy. Every decision is mine, and every conversation is with me.
I don't hand campaigns to junior staff after the pitch. I build, run and optimise the accounts I take on.
I take on a limited number of accounts at a time, on purpose, so quality doesn't erode as volume grows.
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A call to understand your business, your margins, and what "working" actually means for you commercially.
A full review of your existing accounts, tracking and reporting, so any recommendation is grounded in your actual data.
A prioritised plan covering channel mix, budget allocation and measurement, built around your margin, not a generic playbook.
Hands-on execution across the channels agreed, with the highest-impact changes made first.
Ongoing, rolling management. Clear reporting, direct access to me, and no long-term lock-in.
Josh did a great job managing our 15+ paid search accounts across EU and APAC. He brought clear roadmaps, kept us engaged, and delivered strong results. We'd happily work with him again.
Josh came in and totally reshaped how we were running Google Ads. Every product got a chance to perform. It ended up being our best Q4 on record.
Josh restructured our Google Ads account from the ground up. Lead quality improved instantly, volume grew fast, and we scaled spend 3x to support our growth.
He cleaned up the structure, focused spend where it counted, and got real traction. We drove over $2M in revenue and finally felt like the channels were working the way they should.
Every engagement is scoped to your ad spend and complexity. Pricing is confirmed on a call, not buried in a PDF.
A full review of your Google, Meta or Amazon accounts, with a prioritised list of what to fix and what it's likely worth.
Get pricing →Ongoing, hands-on management across the channels you need. Rolling monthly, no lock-in contract.
Get pricing →Project-based advisory: a launch, a migration, a second opinion on strategy, billed by the day.
Get pricing →Discreet, senior-level support that plugs straight into your team, covering staff leave, busy periods, or capacity gaps, at a fraction of the cost of a full-time hire.
Get pricing →Established ecommerce brands, typically spending between £10,000 and £250,000 or more per month on paid media. If you're earlier than that, an audit or a fixed consulting engagement is usually a better starting point than ongoing management.
It's me. That's the point. Some engagements involve your in-house team or another freelancer I bring in for specific execution, but the strategy and the relationship stay with me.
An agency's economics depend on account managers and junior staff doing the execution behind a senior pitch. Mine don't, because there's no one to insert between the strategy and the work.
Usually within one to two weeks of the discovery call, depending on account access and how much needs auditing before work begins.
No. Monthly management runs on a rolling basis. I'd rather earn the work every month than rely on a contract to keep it.
Tell me a bit about your business and I'll get back to you within one business day to arrange a call.
Prefer email? joshxbiddable@gmail.com