Simple, Honest Growth For Ambitious Brands
Paid search and paid social for high-performing brands like yours — built on transparency, realistic goals, and strategies that actually drive profit.
No fluff. No handoffs. Just results that scale with your business.
Paid media should fuel growth—not frustration. We handle the heavy lifting so your business can soar.
You didn’t start your business to figure out paid media. You started it to sell amazing skincare, build smart home extensions, or launch the next must-have pet product. That’s where Totonou comes in.
We’ve spent the last 15 years running paid media campaigns for all kinds of businesses—big, small, niche, and everything in between. Hundreds of millions of £’s in ad spend later, we know what works (and what really doesn’t).
At Totonou, we’re here to take paid media off your plate, bring in more customers, and give you back more time to do what you’re great at.
Our Services
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Paid Search
Google Ads / Bing Ads setup: Includes GTAG / UET conversion tracking, GA4 integration, Merchant Centre setup, and account structure
Ad copywriting: Engaging, on-brand ad creatives tailored to campaign goals
Ongoing campaign management: Keyword targeting, bid adjustments, and optimisation
Monthly performance reporting: Clear insights on key metrics and campaign progress, along with quarterly roadmaps
Email or Slack support: Responses within 24 business hours for all inquiries and updates
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Paid Social
Meta Ads setup: Includes ad account creation, CAPI tracking setup, and UTM integration for GA4/Shopify
Ad copywriting and creative testing: Includes structured testing using a creative matrix (hooks, formats, messaging)
Ongoing campaign management: Audience targeting, budget allocation, and performance optimisation
Monthly performance reporting: Clear insights including MER, CAC, CLTV, and funnel performance, along with quarterly roadmaps
Email or Slack support: Responses within 24 business hours for all inquiries and updates
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Amazon Ads
Amazon Ads setup: Bottom-up ASIN-level structure with built-in keyword harvesting and scaling strategies
Advanced optimization tools: Includes Amazon Marketing Stream access with dayparting and rule-based bidding
Ongoing campaign management: Optimisation across Sponsored Products, Brands, and Display with keyword, bid, and placement refinements
Monthly performance reporting: Clear analysis of ACOS, TACOS, ROAS, and product-level performance insights
Email & Slack support: Responses within 24 business hours for all inquiries and updates
How can we work together?
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Fully managed, done-for-you advertising services so you can focus on running your business, whilst we handle the results
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Team member leaves? New client won? We can plug any gaps within your team, minimising disruption and allowing you the space to find a full-time FTE
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A fresh pair of eyes may be all you need. We’ll align with your business objectives and then get to work auditing your account. You’ll receive easily digestible actions, along with a presentable roadmap to action
See what our partners say
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Josh did a great job managing our 15+ paid search accounts across the EU and APAC. He brought clear roadmaps, kept us engaged, and delivered strong results. We'd happily work with him again and recommend him to anyone looking to scale paid search
Aden Nuh
Head of Digital Marketing & E-commerce EMEA
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Josh owned our UK Amazon, Citrus, and Criteo accounts. He cleaned up the structure, focused spend where it counted, and got real traction. We ended up driving over $2 million in revenue and finally felt like the channels were working the way they should
Brian Collins
Global Head of Digital Performance
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Josh came in and totally reshaped how we were running Google Ads. Instead of just pumping budget into Performance Max, he gave structure to the chaos. Every product got a chance to perform. We finally saw proper traction across the full range, and it ended up being our best Q4 on record
Peter Lines
Head of Digital
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Josh restructured our Google Ads account from the ground up. Lead quality improved instantly, volume grew fast, and we scaled spend 3x to support our growth
Eoin Stynes
Senior Marketing Manager
So who are we?
We’re a duo of performance marketing specialists. We have 15 years of combined experience in paid media, across in-house brands and network agencies. We’ve worked across a plethora of clients, each with their own unique challenges.
And why us?
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No juniors, no handoffs, no miscommunication—just us, managing your account with the same care we give our own business.
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No complex jargon with no explanation, no fluff. You’ll get transparent updates focused on what’s working, what isn’t, and what’s next.
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With nearly two decades of combined experience in senior positions across high-spending CPG and FMCG brands, we know what it takes to grow profitably. We bring this strategic insight and hands-on expertise to you—for a fraction of the cost.
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You’re not paying for “busy work.” Sometimes the best move is no move, and we’ll always be upfront about it.
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If your strategy needs time or adjustments, we’ll tell you exactly why and how.
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Whether you’re looking for a trusted partner to scale your brand or need guidance until you’re ready to build an in-house team, we’re here to support your growth every step of the way.
Interested?
Fill in the below and we’ll be in touch.